Add Your Voice to the 22×20 movement with our Youth Media-Making Toolkit

What is the Youth Media-Making Toolkit?

A first-of-its-kind comprehensive package designed for educators working with young people ages 13-18

The lessons and actions fully connect media-making with our democracy, elections, and voting. The Youth Media-Making Toolkit promotes youth voice, voting, and democratic participation through media creation. Lessons guide teens to plan, make, and share diverse media about voting and civic engagement: short videos, photos, Internet memes, animated GIFs, and persuasive images for social media.

We walk you through it!

Every lesson includes a resource-rich lesson plan and activity sheet. Sign up via the form on this page to receive access to the Toolkit—for FREE!

22×20 Tumblr Share Gif I Were President – From our 2018 State of the Union Action party…
Sample Meme : Lesson 05, How Do You Meme

Share your creations at 22×20.tumblr.com

Don’t have a Tumblr account? No worries!

You and your students can post anonymously. Then be sure to follow us on Twitter @22millionvotes and Instagram @22millionvoters to see your submissions go live.

Be sure to spread the word across your own social pages as well—use hashtag #22×20!

Get the Toolkit—Absolutely FREE!

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How Do You Meme?

How do you meme? invites young people to create Internet memes—sharable, often funny, captioned images—as a way to publicly critique human behavior, persuade others, or participate in positive culture change. They will also learn how to help prevent the spread of Internet memes containing mis- or dis-information. A set of provided examples, templates, and meme-starters will help participants quickly generate their own memes. Participants may then share created meme images within their learning community, across their social networks, and nationally via tumblr.22×20.org.

Amplify and Advocate Project

The Amplify and Advocate Project invites young people to create images and short videos as  a way to increase youth voting and civic participation. In this five-session project, they will learn how to create media that raises awareness and persuades others to take action. Media may be created advocating for any cause, issue, or civic action participants choose such as registering to vote, voting in an election, signing a petition, contacting an elected official, or joining a candidate forum or other community event. Participants may then share created media within their learning community, across their social networks, and nationally via tumblr.22×20.com.

On-Camera Interviews

Conducting On-Camera Interviews, young people will ask each other questions about democratic participation to find out what they know and to share their ideas and opinions. In the process they will explore how video interviews are constructed and learn how they might persuade other young people to vote. Videos may be shared within their learning community and edited into video clips to share across their social networks and nationally via tumblr.22×20.com.

Oh Snap!

Oh Snap! invites young people to photograph portraits of themselves showing a brief persuasive message about youth voting. In the process, they will explore photos as constructions and apply conventions of framing and composition. Participants may then share selected photos within their learning community, across their social networks, and nationally via tumblr.22×20.com.

Mic Drop!

Mic Drop! invites young people to grab the mic and speak to a national youth audience about why youth voting is important or other issues that matter to them. They will record a 60-second video response to provided prompts. Participants may then share created videos within their learning community, across their social networks, and nationally via tumblr.22×20.com.

GIF I Were President…

GIF I Were President invites young people to create shareable GIFs—looping animated images with text—to speak out about an issue, promote youth voting, or respond critically to political or news media. They will assume the power of the president (or governor, mayor, or city council member to speak and be listened to by a national audience. Participants may then share created animated GIFs within their learning community, across their social networks, and nationally via tumblr.22×20.com.

Call to Action

Call to Action invites young people to create persuasive images for social media posts that include a specific call to action. The call to action calls on the target audience to perform a civic action, such as registering to vote, signing a petition, or contacting an elected official. Participants will learn how to target a specific audience, use persuasive techniques, and create shareable images with a clear call to action. Participants may then share created animated images within their learning community, across their social networks, and nationally via tumblr.22×20.com.

Critical Response Videos

Critical Response invites young people to analyze and respond critically to political or news media and respond. Participants will first analyze video clips of political commercials or news stories to identify messages. Then they will use a video editing tool such as MediaBreaker/Studios to challenge the messages they find by inserting critical commentary.

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